Facebuk: Im In Ur Famlee Monitizing Ur Releshunship!

Posted by Bhavishya Kanjhan on May 9, 2009 in Uncategorized | 0 comments

So you already know that  from Sunday – on occasion of Mother’s Day – Facebook will let you list your parents, siblings and children as relationships on Facebook. Aww, warms my heart. Great news for everyone.

Who is going to like this especially? Why it’s the ad sales team at Facebook. Not only do they have information about you as an individual, now they know you as part of a (real life) network. What does that mean? More specifically targeted ads. Got young kids? Here’s an ad for pampers. Old parents?  Buy them a pair of Reading glasses, or a massage, whatever. Sibling in a different part of the world? Here have a cheap ticket, special offer, discount on hotel.

Do I sound like a cynic? I don’t mean to. It’s a great move on part of Facebook. Relevant ads are increasingly important for firms to maximise their ROI. It’s these very ads that improve the signal to noise ratio towards the potential consumer. Moral of the story, everybody wins. Right?

(Image via Steve Tracy)

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