Competing at the Dubai Young Lynx

For those unaware, Dubai Lynx is one of the biggest creative advertising festival across the Middle East and North Africa. The conference and forum consists of speakers from across the world discussing trends in advertising, creative, technology and media across 4 days. The event concludes with an awards show honouring the best in various categories – including  Radio, Print, Outdoor, Digital, Mobile and more.

A small component of the festival is the Young Lynx Integrated Competition. As part of the competition, teams of up to three participants (below the age of 30) compete to prepare and present an integrated communication and media plan. Teams are given roughly 30 hours to prepare the plan in line with a brief – this year it was the Angel Appeal, and its support vessel, the Flying Angel

We (Clique Media) participated in the competition this year with a team comprising of myself, Soham Bhagnari (@sohamb), and Kunal Chandak (@chandak_kunal). It was a really good learning opportunity for all of us as we were required to modify our thinking process drastically; we went from just media planning (which is currently a large portion of our role) to integrated communication planning. We went from strategy to conceptualization and finally execution.

Although we were extremely happy with our idea – that spanned across print (newspaper & magazine), ambient, SMS, Mobile Web and social, the judges seemed to think otherwise. Of course we were a little biased :)

Nevertheless, we saw some stellar work from all the participants and congratulations to the winning teams of Aegis Media, Wunderman and Team Y&R. We’re coming for you next year.

Image Courtesy: Farrukh Naeem

 

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