LinkedIn launches its first Middle East office in Dubai

LinkedIn – the world’s largest professional network – announced the opening of its first Middle East office in Dubai today. With an office in Dubai Internet City (an information technology park), LinkedIn will be focusing on selling its hiring and recruitment solutions to firms in the Middle East. Its marketing solutions and advertising sales will be continued to be handled by Dubai Media City based Clique Media.

Hiring Solutions has been LinkedIn’s key revenue driver accounting for 53% in second quarter of 2012, while Marketing Solution accounted for 28%, and Premium subscriptions accounted for 19% (Source: LinkedIn Earnings).

Despite not being available in Arabic, LinkedIn has a strong presence in the Middle East. There are over 4.7 million registered users on LinkedIn in the Middle East, of which 2.5 million are in the GCC, and around 1.1 million in the UAE.

Disclosure: I work for Clique Media which has been handling LinkedIn’s marketing solutions and advertising sales in MENA since 2010.  LinkedIn’s revenue split has been taken from their earnings calls while their member count has been taken from their publicly available Ads tool.  

 

 


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Gaming is serious business at GAMES12

Aah to be young and in the middle of a bossfight again!

GAMES12

Step into GAMES12 and you would be forgiven for believing you’re in a world far more magical than one Walt Disney himself could ever create – well at least so if you had the slightest interest in video games. The largest video game festival in the region was held on the weekend gone by at DFC in Dubai, and has attracted crowds from all over the GCC. Jointly organized by Microsoft Xbox, Sony Playstation Division, Red Entertainment Distribution, and Pluto Games (collectively called Gaming Alliance Middle East – GAME. Geddit?) is in its 5th year running and has quickly become the highlight event for the gaming community.


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Competing at the Dubai Young Lynx

For those unaware, Dubai Lynx is one of the biggest creative advertising festival across the Middle East and North Africa. The conference and forum consists of speakers from across the world discussing trends in advertising, creative, technology and media across 4 days. The event concludes with an awards show honouring the best in various categories – including  Radio, Print, Outdoor, Digital, Mobile and more.

A small component of the festival is the Young Lynx Integrated Competition. As part of the competition, teams of up to three participants (below the age of 30) compete to prepare and present an integrated communication and media plan. Teams are given roughly 30 hours to prepare the plan in line with a brief – this year it was the Angel Appeal, and its support vessel, the Flying Angel

We (Clique Media) participated in the competition this year with a team comprising of myself, Soham Bhagnari (@sohamb), and Kunal Chandak (@chandak_kunal). It was a really good learning opportunity for all of us as we were required to modify our thinking process drastically; we went from just media planning (which is currently a large portion of our role) to integrated communication planning. We went from strategy to conceptualization and finally execution.

Although we were extremely happy with our idea – that spanned across print (newspaper & magazine), ambient, SMS, Mobile Web and social, the judges seemed to think otherwise. Of course we were a little biased :)

Nevertheless, we saw some stellar work from all the participants and congratulations to the winning teams of Aegis Media, Wunderman and Team Y&R. We’re coming for you next year.

Image Courtesy: Farrukh Naeem

 

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