Moderating the Mobile Marketing, Commerce and Apps table at Digital Cream Day Dubai

In February, Econsultancy hosted their annual Digital Cream Day at the Westin Mina Seyahi. The global versions of the event have been around for a few years but it was only the second year for the Dubai one.

The event aims to bring together client side marketers and provide a platform for discussion on all things digital marketing. In contrast to all the conferences we’ve seen and attended, the event facilitates a dialogue between the marketers as opposed to having a speaker speak at the audience. That’s not to say one is better than the other but in this setup the discussions gives result to some excellent insights on the pains and the pleasure of the marketers.

I was asked to moderate the Mobile Marketing, Commerce and Apps table at the event and I jumped at the chance of it. In a region where mobile penetration is above 100%, it was going to be interesting to see how marketers were adopting and adapting to this still very nascent medium.

I’ve penned down some key points of discussions from the three tables through the day on the Econsultancy blog. The two key takeaways – first marketers are still spread across the spectrum with some just getting started while others having rolled out advanced strategies; secondly iOS (unsurprisingly) remains a dominant platform, but Blackberry – despite its pervasiveness – is not considered optimal.

Read my post on the Econsultancy blog for more insights from the day.

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